Academic Course Work
This is a collection of assignments I completed while studying at Susquehanna. The assignments below were key pieces in my education while completing my advertising and public relations degree.
Advertising and Creative Strategies
For this project we were tasked with making a billboard advertisement for a non-profit organization of choice. I chose the ASPCA and wanted to focus on their slogan of "Adopt don't shop". I used dark colors to create a negative connotation.
For this project we were tasked with creating a promotional poster for an event coming up on campus. I chose to make a home opener game day graphic that would be posted on the athletic instagram. I wanted to make the quarterback the background as he is the one of captains of the team.
For this project we were tasked with creating a magazine ad for a over the counter medication of our choice. I chose to do Advil and focus on marketing it to blue collar workers, as many use it on a day to day basis. I wanted to make the Advil destroying the back pain so people could look at the ad and understand it without directly reading it.
For this project we were tasked with creating a Banner and MREC ad for a local business of choice. I chose Bella's Pizza and wanted to focus on keeping the colors consistent with the logo and their slogan.
Social and Sustainable Entreprenuership
For this class I was tasked with partnering up with the southern New Jersey Goodwill and their CEO to find new ways to increase donation volume. The section below will show flyers I made for the donation campaign we came up with.
This flyer was created to be used in a partnership with souther New Jersey funeral homes to drive more donations.
This flyer was created to be used in a partnership with high schools in south New Jersey to drive more donations.